Your sales pipelineis hiding inconversations.

Relay captures WhatsApp, calls, SMS, Meet and Zoom into one live customer record — auto-synced, searchable and visible to the whole team.

Works alongside your reps' WhatsApp number · nothing for customers to install

AAAjay AroraNorthwind Retail
Live
  • WhatsApp · pricing question
  • Call · 12 min demo
  • SMS · sent quote
  • Stage → Negotiation

Your pipeline isn't broken.It's invisible.

SCATTERED

Your team closes on WhatsApp, calls and video. Every conversation lives on a personal phone you can't see.

BLIND

The CRM gets a two-line summary at 7 PM — if a rep finds the time. You manage a pipeline you can't watch.

VISIBLE

Relay captures every conversation across every channel — automatically. One record, one timeline, one clear view.

Where sales actually happens

Your best conversations never touch the CRM.

Relay connects every channel your team already sells on — and turns each exchange into a captured signal on one customer record.

AAAjay AroraOne customer record
Live
  • WhatsApp · Pricing discussed
  • Calls · Call summary captured
  • SMS · Quote sent
  • Meet & Zoom · Follow-up detected
The magic

The record writes itself.

As your reps talk, every field fills in on its own — across every channel. Watch the conversation on the left land in the record on the right, in real time.

ConversationWhatsApp · Call · SMS
Hi, saw your ad — what does the platform cost for a team of 12?
Happy to walk you through it. Free for a quick call tomorrow at 11?
Call · 12 min
That was helpful. Send the quote across?
SMS · quote sent
Done — sent the proposal. Shall we lock next steps Thursday?
Intent: high · objection: pricing
CRM recordUpdating automatically
ContactAjay Arora
CompanyNorthwind Retail
StageNegotiation
Follow-upThu, 2:00 PM
SummaryQuote sent, pricing aligned, closing Thu
Next best actionAddress pricing — share EMI options
0%Auto-synced — no one typed a thing

Zero data entry. The cursor never appears. The record just keeps itself.

For sales leaders

Stop managing a pipeline you can't see.

Relay turns scattered conversations into the answers leaders actually need — in real time, not from a CRM that's updated when someone remembers.

Who's close to closing?

Deals with real buying intent, surfaced and ranked — so today goes to what converts.

Who's gone cold?

No reply in 36 hours, a stalled negotiation, a lead left waiting — flagged before it's lost.

Which rep needs coaching?

Response times, sentiment and outcomes per rep — coach from the actual conversation.

Which objection repeats?

The themes blocking deals this week, clustered across every channel automatically.

Relay · Team pipeline Live
Open pipeline
0.0Cr
Avg response
0min
Auto-synced
0%
PKPriya Kumar38 active conversationsCall 9Negotiation
ASArjun Shah41 active conversationsZoom 51 cold
RNRavi Nair29 active conversationsCall 7Won
Relay AI insight
Pricing is the top objection across 12 deals this week — three are stalling on it now.
For reps

Nothing changes for your reps. That's the point.

Relay doesn't add an app, a login, or a single end-of-day note. It captures the work quietly in the background, so reps keep doing the one thing they're great at — selling.

See how onboarding works

No new app for customers

Nothing to download or sign up for. They keep messaging you exactly where they already do.

No behaviour change for reps

Keep selling on WhatsApp, calls and video. Relay works around how you already sell.

No end-of-day CRM notes

The record writes itself. No 7 PM data-entry, no forgotten follow-ups.

Captured in the background

Every conversation becomes a company asset — searchable, coachable, handover-ready.

Proof

When every conversation is in one place, the numbers move.

3h5 min

Average response time, once the whole team moved onto one record.

65300

Conversations a single rep can handle without dropping the ball.

~40 min/day0

Time reps spend on manual CRM entry — it writes itself.

Leadership finally sees the field team's real pipeline — as it happens, not how it's remembered.
Grupo Uma · field sales transformation

Figures are illustrative examples, not guaranteed outcomes.

Trust & control

Enterprise-grade. And fully in your hands.

Relay is a record of conversations, not a bot between you and your customers. Optional AI can cover a conversation when a rep can't — but it stays off until you switch it on, and the rep holds every control.

  • End-to-end encrypted in transit and at rest
  • Consent-logged capture on every channel
  • Role-based access — people see only what they should
  • Your data stays yours — exportable, never resold
ISO 27001*SOC 2*GDPR aligned*DPDP ready*

*Certifications shown for illustration — confirm the final list before publishing.

AI Coverage
Steps in only when a rep can't
OFF
Activates after4 hours of no reply
Rep takeoverAnytime, instantly
Per-customer controlExclude anyone
Trained onThe rep's own style
Off by default — your reps handle every conversation.

See what your pipeline is really saying.

Twenty minutes. Your channels, your conversations, one clear view — we'll show you exactly how the record writes itself.