Now available on WhatsApp · Telegram · Email · SMS

Thousands of sales conversations. You see none of them.

Relay connects to each rep's WhatsApp, deploys an AI copilot that engages leads they miss, and gives your organization full conversation intelligence across every field interaction.

Get Relay for your teamSee how it works
The problem

Your CRM says "not interested." The real story is in the chat.

01

Lead assigned

Marketing generates the lead. CRM assigns it to a field rep. So far, so good.

02

Rep takes it to WhatsApp

The real selling happens here. Questions, objections, negotiations, follow-ups. All on personal WhatsApp.

03

Black hole

Weeks later, the CRM gets a two-word update. "Not interested." Months of pipeline intelligence, gone.

WhatsApp Business
Telegram
Business Email
SMS

⚡ RELAY

One AI agent across all your rep's business channels. Configure once, deploy everywhere. Every conversation captured in one unified view.

How Relay works

Sits on your rep's WhatsApp. Sends intelligence back to you.

Relay uses the WhatsApp Coexistence API to work alongside your sales team without changing their workflow.

Connect

Each rep connects their WhatsApp Business account. Takes under two minutes. No number migration, no disruption. Their WhatsApp stays theirs.

Copilot activates

When a lead messages and the rep doesn't respond within a configurable window, Relay's AI steps in. Qualifies, answers questions, moves the conversation forward.

Intelligence flows back

Every conversation is captured, analyzed, and surfaced in your Relay dashboard. Intent signals, qualification status, conversation quality, rep performance.

Agent architecture

Your knowledge. Their voice.

Each Relay agent is built from two layers. The org's product data. The rep's selling personality.

👤
Rep personality layer
Unique to each salesperson
Communication style
Language preference
Tone & formality
Selling approach
Objection handling
Sign-off phrases
🏢
Organization layer
Shared across all reps
Product catalog
Pricing & offers
Qualification criteria
Compliance rules
FAQs
Booking workflows
✨
The result: sounds like the rep, not a bot

Prospects don't know they're talking to AI. The agent mirrors the rep's way of selling while staying within the org's guardrails.

RELAY as Deepak"Bro the Nexon Creative+ is a beast — 15.5L on-road. Want me to lock in a test drive for Saturday?"
RELAY as Priya"Hi! The Nexon Creative+ is priced at ₹15.5L on-road in Bangalore. I'd love to schedule a test drive at your convenience — would this weekend work?"
RELAY as Arjun"Nexon Creative+ — 15.5L OTR Bangalore. Solid choice. I can get you a test drive slot this Sat if you're free. Shall I book it?"
In action

The rep is busy. Relay isn't.

Lead messages at 3pm. Rep is on a test drive. Relay qualifies, answers, and books the next step.

RK
Rahul Kumar
New lead · CRM assigned
Hi, I saw the Nexon ad on Instagram. What's the on-road price for the top variant?
Rep didn't respond · 5 min
Hey Rahul! The Nexon Creative+ starts at 15.5L on-road in Bangalore. Are you looking at petrol or diesel? Happy to share a detailed quote.
RELAY 3:05 PM
Petrol. Also what colors do you have right now?
Great choice. We currently have Daytona Grey, Pristine White, and Flame Red in stock for immediate delivery. Want me to block a test drive slot for this weekend?
RELAY 3:06 PM
Yeah Saturday works. Morning if possible.
Done! I've penciled you in for Saturday 10:30 AM at our Koramangala showroom. Deepak from our team will confirm shortly. See you then, Rahul!
RELAY 3:07 PM
The org view

Finally see what's happening in the field

Every conversation, every rep, every lead. Analyzed and surfaced in real time.

⚡ RELAY DASHBOARD
Team
Conversations
Graph
Quality
Sales team · 8 reps
DK
Deepak K.
42 active leads
92
PS
Priya S.
38 active leads
88
AV
Arjun V.
31 active leads
74
NR
Neha R.
27 active leads
71
MJ
Manoj J.
35 active leads
58
Total conversations
1,247
↑ 23% vs last month
Avg response time
2.4m
↑ Was 18m before Relay
Qualification rate
68%
↑ 31% improvement
Leads rescued by AI
312
Would have gone cold
Conversation Graph — Deepak K.Last 30 days · 42 active threads
NEW LEADQUALIFYINGENGAGEDOUTCOME18128BookedConvertedFollow-upLost⚡ 7 RESCUED
The rep view

Your reps get a command center. Not another CRM to update.

Relay gives every salesperson a personal dashboard on their phone. Every lead, every conversation status, every pending action. Updated automatically from their actual conversations.

⚡
See which leads need attention and which Relay is handling, at a glance
🔄
CRM updates itself from conversations. No more manual data entry between meetings.
🎯
Focus on selling. Relay handles the qualifying, follow-ups, and admin.
✋
Take over any conversation instantly. Pause AI on specific threads with one tap.
9:41●●●● WiFi 🔋
⚡ Relay
DK
⚡ RELAY HANDLED TODAY

6 conversations managed · 2 test drives booked · 3 leads qualified while you were busy

12
Active
3
Need you
8
AI handling
Conversations
RK
Rahul Kumar

Wants to negotiate price — asked about exchange bonus

2m agoYOUR REPLY
SM
Sneha M.

Relay qualified — interested in Nexon EV, budget confirmed

18m agoAI QUALIFIED
AP
Amit P.

Test drive confirmed — Saturday 11 AM Koramangala

1h agoBOOKED
VT
Vikram T.

Follow-up scheduled for Thursday — loan pre-approval

3h agoFOLLOW-UP
Auto-synced to CRM · just now
Built for distributed sales teams
🚗 Auto dealerships
🏠 Real estate
🛡 Insurance
🏥 Healthcare
💎 Luxury retail
🎓 EdTech

Powered by Zigment's Conversation Graph · Trusted by

Get Relay for your team

We're onboarding select organizations with distributed sales teams. Talk to us about deploying Relay.

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